Quick. Which is the first American hamburger chain to sell a billion hamburgers in the US? Nope, not McDonald’s. Guess again, Burger King wasn’t even close.
The first American hamburger chain to sell 1,000,000,000 hamburgers is none other than White Castle. White Castle, the first hamburger chain in the US, sold its first billion hamburgers in 1968.
The pioneering White Castle chain, after more than 85 years, has more than 380 restaurants and served 500,000,000 hamburgers last year. Very good numbers, but McDonald’s, in just 50 years, operates in more than 100 countries with more than 30,000 outlets generating more than USD60B sales annually.
Read more about Thinking of Franchising? Check First If You’re Ready
According to the American Marketing Association’s definition of a brand, a retail brand identifies the goods and services of a retailer and differentiates them from those of their competitors. A retailer’s brand equity is exhibited in consumers responding more favourably to its marketing actions than they do to competing retailers.
Retail branding equity is one of those terms used by marketers when they want to make it seem like they are talking about something that is far more complex and important than it actually is. In actual fact, it is just about the amount of brand exposure that you have in a given market. Having high retail brand equity is when your brand is the premier brand of a particular marketplace. Although this is a simple concept to grasp, achieving it is not an easy task.
Read more about Retail Branding and Franchising Working Hand In Hand
An Industry Without A Crunch
Food and entertainment come hand in hand and people are continuously spending big bucks on eating out and enjoyment. This is perhaps the reason why the Food and Beverage (F&B) industry has remained robust and steady. With a right concept for the respective market, F&B franchises bring in high revenue and continuous economic support for the government.
Read more about A Growing Interest In F&B Franchises
